ABOUT
The power to be free both physically and spiritually without
outmoded rules and ideas holding you down.
Free to respect yourself and all of those around you.
Liberating products which incorporate innovative ideas and
recognize social and cultural trends.
No walls and no limitations : you are free to go as far as you can
Unlimited opportunities, limitless imagination and means of expression
Free your mind of fear and judgement embrace the power of
simplicity and purity of thought.
RIE OMOTO
Global Creative Director
HIROKI
Official Makeup Artist
PRODUCTS
Brand Concept
Individuality
A phrase that encompasses so many meanings according to each
individual and their lifestyle
Limitless self expression that transcends any established concepts
Any man, any woman, any person, at any age
There is no reason to live according to others'
outmoded values and rules
Individuality is a process that is never completed, it changes
with the flow of time and maturity itself
New, hidden possibilities can open for you at any time.
The Five Roads to
Individuality;
Limitless possibility:
Freedom is possibility : Transform and adapt yourself to your mood ,
atmosphere and environment.
Keep one's heart and mind forever free and learn from all the limitless
lessons and experiences open to you
The Power of Simplicity:
Scrape away the distractions from your life and push the boundaries
Minimize and purify your vision until only the essential remains
The Purity of Thought:
Control of one's thoughts is control of your life. Purity of thought
is purity of self-expression and of life.
Concentrate by purifying your thoughts and your mind
Strong Vision:
Looking deeply within, find strength and wisdom and then turn your
gaze towards the future and the outer limits of the universe
Create the future that you want to live, be the change that you want to
see.
Self-Expression:
By respecting others' individuality I can find my unique self
Find your true personality, purity of thought and gain powerful vision
through living a life of simplicity
Give back to the world through the use of self-expression to share the
best that we have in ourselves
Express the talents and powers that you discover
Share with others and make the world a better place.
Brand Name
FIVE = 5 is the number which denotes freedom and change, an
adventurous spirit and the exploring of new ideas and
lands
ISM = is a philosophy,
ideology or thought
Five is said to be the prevailing number in nature and art, 5
symbolizes
fire.
The world is composed of “5” elements : Earth, water,
fire, wind, and sky
The human body has "5" senses : taste, sight, touch, smell and sound.
The land on this planet is composed of 5 continents. Beautiful music is
derived from staves which are each composed of 5 lines.
When the 5 different elements are in harmony, a perfect balance is
achieved and new energy will emerge.
“5” is in the middle of the decimal number system and therefore
represents the center of everything. “5” loves
freedom
and the unconventional.
“5” is flexible, curious and
well-rounded.
“5” is the symbol of the universe.
"5" is the perfect balance.
The brand
“FIVEISM by THREE” is
for everyone and will awaken the beauty within every person
regardless of nationality, sex, and age.
Symbol Mark
THE 5 DOTS / POINTS
The five points represent the 5 elements that shape the world : earth,
¥water, fire, wind and sky
The five senses, continents, musical notes ins a stave,
fingers and toes.
A shape representing balance and harmony :
Self and others
Self and the world
THE CIRCLE
The circle represents a barrier. The traditional divisions and
separations that can occur in life.
The 5 points transcend this shape, challenging existing
boundaries and discrimination.
The circle is transformed into an embrace,
Representing acceptance and the resolve to take a step towards infinite
possibilities
The individual components come together, from outside
and inside,
from all around, all directions and dimensions... across divisions and
separations to create an inclusive wholeness, a harmonious totality.
RIE OMOTO
Global Creative Director
Rie is an internationally acclaimed make-up artist who is currently based in New York City.
She has lived and worked in Tokyo, London and Paris before moving to the USA in 1996.
Her career was kick-started when she became the assistant of Linda Cantello and then later a member of Pat McGrath's team.
Since becoming an independent she has continued to work on advertising campaigns for brands such as "Bergdorf Goodman", "NIKE", "UNIQLO" "J.Crew", etc and has created covers for all the leading magazines such as "ELLE", "VOGUE", "NUMERO", "Harper's BAZAAR" in France, Italy and Japan.
Rie was chosen by cosmetics giant ACRO to create a new makeup and skin care line and since 1998 she has been the Global Creative Director of THREE and has just overseen the launch of the new brand FIVEISM in 2018.
She always tries to lead a simple and happy life.
'A face is something that should be explored more deeply than just what can be seen in the mirror,' explains Rie. 'I want to bring out those qualities that are hidden in the soul.'
HIROKI
Official Makeup Artist
As a top make-up artist, Hiroki has years of experience working for prominent international and Japanese make-up brands.
Throughout his career, he has gained extensive hands-on experience directing and being involved in a number of projects, including photo shoots in Japan and abroad, various cosmetics and fashion events, and giving seminars and training sales staff.
In addition, he is also a seasoned backstage make-up artist, having worked fashion weeks in Paris, New York and Tokyo.
Through a number of cross-genre collaborations with a diverse range of brands and designers, he has established strong and enduring support in the industry.
He has been involved in FIVEISM × THREE from its initiation phase, and is now working as the brand’s official make-up artist.
In this role, he strives to promote the appeal of the brand through various media such as TV, radio and the Internet.
NEW
RELEASE
Create a sharp and well-defined impression by creating nuance around
the eyes with these products.
Eyeliner for men who exude presence to
achieve an intense and seductive gaze
Cool or seductive, achieve your desired look with this eyeliner, making it as intense or impactful as you desire.
Expressive eyes are the most powerful way to present yourself without using words.
FACE
Healthy skin,
Sharp and contoured look
Developed with consideration for men’s skin, which is prone to be affected by an unbalanced lifestyle and diet. It evens out skin tone for a healthy-looking complexion, as well as defining the face beautifully to form a sharp and sophisticated impression.
LIPS
Change your look
by subtly enhancing
your lips
It gives a matte finish for a sleek and clean look, as well as moisturizing the lips.
NAILS
Protects and colors
the nails
Enjoy wearing nail colors just like wearing jewelry or trying different kinds of fashion.
Formulated for easy application for men who are new to nail polish.
EYES
Transform the eyes to enhance
the entire face
Adds nuance and depth for intense eyes. The entire look of your face will change with these eyes.
- SENSORIUM THREE
- November 21, 2018 OPEN
- Information
- Address
-
- 100-0005
- 2-5-1 Marunouchi, Chiyoda-ku, Tokyo
- 100-0005
- TEL
- 03-6259-1933
- Isetan Shinjuku Men's House 1F
- September 19, 2018 OPEN
- Information
- Address
-
- 160-0022
- 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
- 160-0022
- TEL
- 03-3352-1111
- Hankyu MEN'S TOKYO 1F
- September 19, 2018 OPEN
- Information
- Address
-
- 100-8488
- 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
- 100-8488
- TEL
- 03-6259-1933
- Hankyu MEN'S OSAKA B1F
- September 26, 2018 OPEN
- Information
- Address
-
- 530-0017
- 7-10 Tsunoda-cho Kita-ku Osaka-shi, Osaka
- 530-0017
- TEL
- 06-6467-4520