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THE ISM

THE ART OF IMPERFECTIONTHE

POWER OF POST-PERFECTIONISM

When you allow yourself
to go beyond the strict and
narrow rules of "Western" perfectionism",
you will have the ability
to just "free-style" and have fun

So you can discover
"THE INVISIBLE EDGE" an
d make your own KOVERT（INVISIBLE）
CONNECTIONS

MESSAGE FROM FIVEISM × THREE
GLOBAL CREATIVE DIRECTOR RIE OMOTO

You are totally unique and that is your power.
You cannot change life
by always doing the same things.
Being true to yourself is the key.
So push yourself to approach life
with more optimism,
enthusiasm and a sense of fearlessness.
And become one with the power of imperfection.
And find[detect] the one
with the power of imperfection.

Philosophy

INDIVIDUALITY :A phrase that encompasses so many meanings according to each individual and their lifestyle
Limitless self expression that transcends any established concepts

Any man, any woman, any person, at any age
There is no reason to live according to others' outmoded values and rules

Individuality is a process that is never completed, it changes with the flow of time and maturity itself
New, hidden possibilities can open for you at any time.

The Five Roads to Individuality ;

Limitless possibility:
Freedom is possibility : Transform and adapt yourself to your mood , atmosphere and environment.
Keep one's heart and mind forever free and learn from all the limitless lessons and experiences open to you

The Power of Simplicity:
Scrape away the distractions from your life and push the boundaries
Minimize and purify your vision until only the essential remains

The Purity of Thought:
Control of one's thoughts is control of your life. Purity of thought is purity of self-expression and of life.
Concentrate by purifying your thoughts and your mind

Strong Vision:
Looking deeply within, find strength and wisdom and then turn your gaze towards the future and the outer limits of the universe
Create the future that you want to live, be the change that you want to see.

Self-Expression:
By respecting others' individuality I can find my unique self
Find your true personality, purity of thought and gain powerful vision through living a life of simplicity
Give back to the world through the use of self-expression to share the best that we have in ourselves
Express the talents and powers that you discover
Share with others and make the world a better place.

Brand Name

FIVE = 5 is the number which denotes freedom and change, an adventurous spirit and the exploring of new ideas and lands

ISM = is a philosophy, ideology or thought

Five is said to be the prevailing number in nature and art, 5 symbolizes fire.
The world is composed of “5” elements : Earth, water, fire, wind, and sky
The human body has "5" senses : taste, sight, touch, smell and sound.
The land on this planet is composed of 5 continents. Beautiful music is derived from staves which are each composed of 5 lines.
When the 5 different elements are in harmony, a perfect balance is achieved and new energy will emerge.
“5” is in the middle of the decimal number system and therefore represents the center of everything. “5” loves freedom and the unconventional.
“5” is flexible, curious and well-rounded. “5” is the symbol of the universe.
"5" is the perfect balance.
The brand “FIVEISM by THREE” is for everyone and will awaken the beauty within every person regardless of nationality, sex, and age .

Symbol Mark

THE 5 DOTS / POINTS ( I prefer "points" )

The five points represent the 5 elements that shape the world : earth, water, fire, wind and sky
The five senses, continents, musical notes ins a stave, fingers and toes.
A shape representing balance and harmony :

Self and others
Self and the world

THE CIRCLE

The circle represents a barrier. The traditional divisions and separations that can occur in life.
The 5 points transcend this shape, challenging existing boundaries and discrimination.

The circle is transformed into an embrace,
Representing acceptance and the resolve to take a step towards infinite possibilities

The individual components come together, from outside and inside, from all around, all directions and dimensions... across divisions and separations to create an inclusive wholeness, a harmonious totality.

Package Concept

The stick design has drawn its inspiration from the natural movements in everyday life, like shaving and brushing the teeth
FIVEISM × THREE refers this design as bars
Perfectly portable, it is the gadget of the new era

The organic curved lines are reminiscent of the human body
Regardless of from which angle you look at it, the shadow does not get interrupted

The embossed circle on the box
The dots represent the diversity in the modern world, insinuating the arrival of a new era
Depending on the viewing angle, the lines appear to be running horizontally, vertically or diagonally
They create connections and curves even on a two-dimensional surface

Neither white nor black, sophisticated pale gray color represents infinite possibilities

Global Creative Director

RIE OMOTO

Global Creative Director

RIE OMOTO

Rie is an internationally acclaimed make-up artist who is currently based in New York City.
She has lived and worked in Tokyo, London and Paris before moving to the USA in 1996.
Her career was kick-started when she became the assistant of Linda Cantello and then later a member of Pat McGrath's team.
Since becoming an independent she has continued to work on advertising campaigns for brands such as "Bergdorf Goodman", "NIKE", "UNIQLO" "J.Crew", etc and has created covers for all the leading magazines such as "ELLE", "VOGUE", "NUMERO", "Harper's BAZAAR" in France, Italy and Japan.

Rie was chosen by cosmetics giant ACRO to create a new makeup and skin care line and since 1998 she has been the Global Creative Director of THREE and has just overseen the launch of the new brand FIVEISM in 2018.
She always tries to lead a simple and happy life.
'A face is something that should be explored more deeply than just what can be seen in the mirror,' explains Rie. 'I want to bring out those qualities that are hidden in the soul.'

PRODUCTS Pickup Item

FF シークレットエージェント UV
タッチング フロム ア ディスタンス フューチャーメモリー
パージ パフォーマンス ワイプス
フォー・メン ジェントリング フォーム
フォー・メン ジェントリング シャンプー
FIVEISM × THREE
FF シークレットエージェント UV
本体 3,850円（税込）
FIVEISM × THREE
タッチング フロム ア ディスタンス フューチャーメモリー
本体 13,200円（税込）
FIVEISM × THREE
パージ パフォーマンス ワイプス
本体 3,300円（税込）
THREE
フォー・メン ジェントリング フォーム
本体 4,180円（税込）
THREE
フォー・メン ジェントリング シャンプー
本体 3,850円（税込）
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